TikTok Shop
We connect TikTok Shop and Amazon to drive sales, not just likes.
Amazon-born. TikTok-ready. One strategy, one team.
Our companies, Lunge Marketing and Market Defense, can help you with your TikTok shop. Here’s what’s possible.
What We Do
We build TikTok Shop strategies that work because we understand how Amazon works. From campaign planning to fulfillment to creative, we align every piece to drive full-funnel growth.
At D2E Labs, our companies bring the muscle of Amazon execution to the magic of TikTok discovery. TikTok Shop isn’t just about going viral. Itt’s about converting efficiently, fulfilling seamlessly, and scaling sustainably.
We’re not another creator agency. We’re commerce architects. With deep roots in Amazon and proprietary tools for channel integration, we make TikTok part of your full-funnel engine, not a disconnected experiment.
If you’re just getting started with TikTok Shop or ready to scale, D2E Labs can help you grow the channel in a way that supports your full business.
We’re not an influencer agency (in spite of our robust influencer network!). We’re a commerce team that grew up inside Amazon, now building growth engines for brands across social commerce platforms.
We are commerce operators who built our reputation on performance. Our team uses the same tech stack as the most advanced brands on Amazon. We work with AMC, Kalodata, Triple Whale, and real-time alerting tools that help brands stay in control.
We are focused on outcomes, not impressions.
Why It Matters to Use One Agency
When you hire one agency for Amazon and another for TikTok, you end up with mismatched messaging, inefficient spend, inventory surprises, and zero attribution clarity.
We solve that by unifying creative, data, media, and fulfillment. You get one strategy and one accountable team.
Most agencies treat Amazon and TikTok as separate worlds. That’s a problem. You need one strategy that connects content, conversion, and customer experience. That’s what D2E Labs delivers.
What Makes D2E Labs Unique
Amazon principles for TikTok
We bring the discipline of Amazon performance marketing into every TikTok campaign.
From SKU-level reporting to profit contribution, we make sure your TikTok Shop activity is grounded in real outcomes. We use a stack that includes Amazon Marketing Cloud, Kalodata, affiliate tracking tools, and integration platforms to unify your sales and media operations.
Cross-platform coordination
Our planning process connects TikTok campaigns with Amazon inventory and fulfillment systems.
We monitor stock velocity and adjust pacing as needed. We use data to ensure TikTok campaigns don’t overrun Amazon availability, and we help redirect traffic between channels when necessary.
Attribution you can actually use
We connect the dots between TikTok creator campaigns and Amazon session lift using a combination of UTM strategies, AMC audience overlap, and affiliate tracking.
We won’t claim perfect attribution. But we give you a clearer picture of what’s working than most TikTok-only shops can offer.
Content that does double duty
We don’t waste good creative. Your best TikTok content becomes Amazon Sponsored Brand Videos, DSP assets, and A+ content.
We also mine Amazon reviews, FAQs, and customer insights to develop TikTok scripts that hit real consumer pain points.
Logistics and fulfillment alignment
We help brands coordinate TikTok Shop fulfillment with FBA, 3PLs, and hybrid models.
We flag pricing mismatches, prevent stockouts, and structure offers that make sense across both platforms. TikTok sales shouldn’t break your Amazon business. We make sure they don’t.
Solutions
TikTok Shop Launch and Management
Setup, listings, compliance, catalog integration, and optimization.
Creator & Affiliate Campaigns
We source, manage, and track creators and affiliates to ensure ROI, not just reach.
Media & Targeting
We use AMC and TikTok signals to build, test, and scale paid media programs that convert.
Creative Strategy
We build assets that work across both TikTok and Amazon. UGC meets performance design.
Inventory & Fulfillment Coordination
We keep your TikTok and Amazon pipelines in sync so you never sell what you can’t ship.
What Success Looks Like
Mid-Sized Eyewear Brand
Launched on TikTok Shop with affiliate-driven campaigns. Within 30 days, creator-led content drove meaningful GMV with over 450 units sold and consistent week-over-week growth. We aligned campaign pacing with stock levels and surfaced key creator benchmarks to expedite growth.
Mid-Sized Skincare Brand
Rolled out with full-funnel support across TikTok Shop and Amazon. Leveraged our influencer network to roll out a viral campaign leading to an immediate spike in Amazon traffic. Our team coordinated inventory planning and redirected media budget to capitalize on the lift. Weekly units sold increased by more than 3x compared to the baseline.